Focus on real life interactions
Why is it important?
Less than 7% of online matches meet in real life. This leads to people playing a numbers game and focusing on accumulating more online matches rather than real life experiences. In an increasingly more connected world, we see a decrease in social skills and the ability to interact and work together when not behind the screen.
What will success
We are successful when we see an increase in traffic for our partners and in new experiences created on the platform. This will lead to an increase in revenue linked to commissions.
blixr “WeDate” feature gives users a limited time to setup a date before the match expires. This will be a strong incentive to focus on quality rather than quantity of matches leading to more relevant real-world interactions, which lead to genuine connections with users more likely to repeat.