Connections that lead to messages

Why is it important?

Less than 14% of all matches lead to a message sent. People don't message their matches because it takes too much effort to come up with the perfect conversation starter. So, it's easy to defer and just swipe on more users.

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What will success

look like?

This will increase user retention

and engagement; therefore, decreases churn and provides for a better ARPU overall.

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Key initiatives

With blixr ChatEasy starting a conversation is easy, fun and always leads to unique creative messages. A fun start leads to increased engagement and healthier conversations.