Solving option paralysis

Why is it important?

Finding things to do with friends or a date, is usually not as easy as it used to be. You get overwhelmed by choice, which leads to indecision and frustration. More option doesn't automatically mean more value.

What will success

look like?

We are successful when we see an increase in user satisfaction with more users using blixr for

successful dates or experiences and choosing to return.

Key initiatives

blixr’s experience and food sections are perfectly tailored to users preference of the best local events and restaurants within seconds. Users will spend less time and money, enjoy themselves more and will also earn loyalty rewards.

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